 |  |
|---|---|
 |  |
 |
Project Tipsy Taxi
Course Title Strategies for Branding
Instructor Thomas McNulty
Objective
Create a new identity, application system, and standards manual for either an existing or new taxi company. This includes a brand identifier, stationery system, advertising campaign, wearable items, car or van graphics, etc., and a graphic standards manual of 30 pages minimum in length.
Solution
Tipsy Taxi is a new taxi company I created with a little bit of a twist. Tipsy taxi employs people on scooters who will come to you and drive you home safely in your own car if you are intoxicated. The next step in preventing drunk driving. I created an identity that is friendly and welcoming yet professional looking. The graphic standards manual and application help express the promise of the brand.