Course Title Strategies for Branding
Instructor Thomas McNulty
Choose an existing company and redesign their entire product image and identity system. Deliverables are at least 20 applications, a stationery system, an exterior and interior rendering of a retail store.
Stuburt, a British golf shoe company, was chosen for a needed rebranding. In order to appeal to a younger demographic here in a America, a younger and more modern identity was created. A secondary graphic was used throughout the system to create a more contemporary feel.