Project   Muse

Course Title   Package Design 4

Instructor   Michael Osborne

Team Members   Melissa Gamo, Taylor Marvin, Katie Mullins

 

Objective

As a team of 4, create several product lines (store brand and private label) to be sold at Trader Joe's that is not currently offered. Design a brand identifier and brand promise for each line along with a succesful packaging system.

Solution

The group project for Package Design 4 was a four month process. We started with research what type of lines would be most beneficial to trader joes as a company. From there we designed new logos and thought of unique concepts to best sell our products. Along the way I learned several production techniques such as how to create custom bottles, clear pressure senvitive labels, large quantities of rubdowns and correctly printing oversize packaging.

© 2019 by Megan Myers