Jupiter Beer, a brewery located in Berkeley currently does not distribute. I found this to be a great opportunity to brand a local brewery. Taking inspiration from the name, I paired a Roman god for each variety of beer. The illustration style as well as drinking game I created on the packaging will appeal to the college demographic of Berkeley and entice customers to buy this product in a highly competitive market. I also created cans and a shipping case as I believe these sell better than glass bottles to the college demographic.