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Project Equi
Course Title Package Design 4
Instructor Michael Osborne
Team Members Melissa Gamo, Taylor Marvin, Katie Mullins
Objective
As a team of 4, create several product lines (store brand and private label) to be sold at Trader Joe's that is not currently offered. Design a brand identifier and brand promise for each line along with a succesful packaging system.
Solution
The group project for Package Design 4 was a four month process. We started with research what type of lines would be most beneficial to trader joes as a company. From there we designed new logos and thought of unique concepts to best sell our products. Along the way I learned several production techniques such as how to create custom bottles, clear pressure senvitive labels, large quantities of rubdowns and correctly printing oversize packaging.